Pensacola, Florida

About EliteRx

A primary care practice in Pensacola, built by two paramedics who spent fifteen years on the worst nights of other people's lives. Today it's a direct-pay primary care practice, with hormone care and medical weight management among the services offered inside that relationship, plus a full fitness area on site.

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Our Story

Built by people who ran toward the emergency

Billy and Jamie Kimbrell met at Escambia County EMS more than fifteen years ago. Before EliteRx was an idea, they spent their careers physically saving lives, Billy as an EMT and paramedic since 2000 and a critical-care flight nurse on the EMS helicopter since 2014, Jamie across thirteen years of clinical and administrative roles for Escambia County.

Near the end of 2020, Jamie made the difficult decision to leave public safety to build something of their own: a clinic that gives back to the community by sharing what they know about health, wellness, and human performance. In January 2022, they opened EliteRx.

It was built as a family medicine practice with a different promise: patient-centered care, real education, and health plans tailored to each person's medical needs, lifestyle, and budget, so the plan is one you can actually follow. Billy's additional degree in exercise science is the reason there is a weight room inside a medical clinic. Here, your provider and your coach can be the same team.

EliteRx is committed to knowing you, taking the time, and changing the trajectory of your health.

Our Scope of Care

EliteRx provides care within a comprehensive primary care framework. Certain services, including hormone-related care, metabolic and medical weight management, and other therapies, are evaluated in the context of each patient's overall health and provided when clinically appropriate. Care requiring specialty evaluation is referred or coordinated with the appropriate healthcare professional.

Earned. Respected. Recognized.

Recognized in Pensacola

Best in Pensacola, VIP Pensacola Magazine Reader Choice Award 2025 Best in PensacolaVIP Pensacola Magazine Reader Choice, 2025
Top 3 Business in Pensacola 2026 Top 3 Google Business in Pensacola2026
Who You'll Actually See

Meet the providers

The clinicians who treat the whole patient across comprehensive primary care.

Founders

Billy & Jamie Kimbrell

William "Billy" Kimbrell, APRN

Billy has worked as an EMT and paramedic in Escambia and Santa Rosa counties since 2000, and as a critical-care flight nurse on the EMS helicopter since 2014. He grew up in the Pace/Milton area, graduated from Pace High School, and is an alumnus of PSC, UWF, and Loyola University New Orleans.

Jamie has been an EMT since 2007 and served over thirteen years in clinical and administrative roles under the Escambia County Board of Commissioners. She grew up in northern Pensacola, graduated from Tate High School, and earned her BSN from UWF before leaving public safety to build EliteRx.

With an additional degree in exercise science, Billy pairs clinical weight loss and concierge bioidentical hormone therapy with one-on-one training, dietary coaching, and in-depth lab monitoring. Married over twelve years, Billy and Jamie have two children.

Primary careHormonesExercise science
Since 2023

Jessica Rodriguez

APRN

A Pensacola native, military spouse, and mom of three boys. She earned her BSN at the University of West Florida in 2015 and her Master's in Nursing at the University of Cincinnati in 2022, and she specializes in diabetes management alongside primary and weight-loss care.

Jessica joined EliteRx in 2023 after admiring Billy's vision of prioritizing personalized care over insurance constraints and numbers on a chart.

My favorite part of working at EliteRx is supporting our weight loss patients on their journeys, witnessing their progress, and watching their lives change for the better.
Primary careDiabetesWeight loss
Since 2024

Brian Herbert

PA-C

A graduate of the University of Nebraska Medical Center and a retired Army Physician Assistant with twenty-six years of service, including fourteen years in the 75th Ranger Regiment as an infantryman, breacher, and leader, with five deployments across Afghanistan and Iraq.

A PA since 2011, Brian served with the 4/25th Airborne in Alaska, the 5th Ranger Training Battalion in Georgia, and spent his last four years with the 7th Special Forces Group supporting special operations in South America.

Since retiring he has specialized in hormone therapy, performance medicine, and orthopedic trauma. He enjoys fishing, kayaking, and hiking with his wife Hillary and their combined family.

HormonesPerformance medicineOrthopedic trauma
Nurse Practitioner

Kevin Broxson

APRN

A nurse practitioner with more than twenty years in healthcare and a background that spans the Emergency Department, ICU, Cardiac Cath Lab, Med-Surg, long-term care, and ambulatory surgery. Along the way he has held leadership roles including Charge Nurse, Director of Nursing, Nursing Manager, and House Supervisor.

Kevin provides care across acute and primary-care settings, with particular focus on preventive health, hormone optimization, testosterone replacement therapy, metabolic health, and medically supervised weight loss. His approach emphasizes individualized treatment, appropriate lab monitoring, and evidence-based care that patients can sustain.

His emergency-medicine background gives him a distinctive perspective on proactive, long-term health. Outside the clinic he's into fitness, automotive performance, and entrepreneurship.

Primary careHormones & TRTWeight management
Your First Call

Hillary

Patient Coordinator

When you call EliteRx, Hillary is who you'll talk to. She holds a degree in exercise science, works as a personal trainer, and knows hormone therapy inside and out, so your very first question gets a real answer from someone who understands the clinic.

Call the Clinic Text the Office
Become a Patient

Ready when
you are

New patients start with a call to Hillary. She'll walk you through how care works and get you scheduled with the right provider.

Become a Patient Call (850) 332-3379