Pensacola, Florida

Primary & Acute Care in Pensacola

Ongoing adult primary care, plus care for short-term illness and minor injuries, from providers who already know your whole health. Self-pay, no insurance required. This is everyday medicine, not emergency or hospital care.

Or start with what you need
Why It Matters

The provider treating today's problem already knows the rest of your health

Many sick visits end up at a walk-in or urgent-care clinic where the provider may be meeting you for the first time. It works for a one-off, but nothing carries forward.

Primary care at EliteRx is built the opposite way. When something comes up, you see the team that already has your labs, your history, your medications and your goals in front of them. A sinus infection gets treated in the context of your blood pressure. A minor injury gets handled by someone who knows what else you have going on. Continuity is the point, not an add-on.

It is the same reason the clinic was built around primary care as its backbone: hormones, weight loss, lab work and everyday medicine all coordinated by one team, under one roof, with a fitness area on site.

In Plain Terms

What does primary & acute care mean?

Primary care is the ongoing medical care that helps manage your overall health, including preventive visits, screenings, chronic conditions, medications and routine follow-up. Acute care addresses appropriate illnesses or minor injuries that develop suddenly or over a short period. At EliteRx in Pensacola, FL, both are handled within the same primary care relationship whenever the concern is appropriate for an outpatient clinic.

Primary Care

What your primary care covers

The ongoing, whole-person care that keeps you well between problems, and catches the ones worth catching early. This is the core of primary care in Pensacola, FL: not a single visit, but a relationship.

01

Preventive care & physicals

Annual physicals, routine checkups and the screenings that catch problems early, tailored to your age and history.

Annual physicalsCheckupsScreenings
02

Chronic condition management

Ongoing management of conditions like high blood pressure, high cholesterol and cardiovascular risk, prediabetes and type 2 diabetes, thyroid disorders, obesity and metabolic health, BPH and common urinary conditions, and anxiety and depression, with diabetes care supported by a provider who specializes in it.

Blood pressureDiabetesThyroidMetabolic health
03

Lab testing & screenings

Bloodwork and screenings ordered by your provider, then reviewed with you directly rather than left as numbers on a portal. Orders are handled through Fullscript and drawn at Quest. Lab testing →

Provider-orderedReviewed with youDrawn at Quest
04

Medication management

Prescriptions started, adjusted and monitored over time, with your full medication list in one place instead of scattered across clinics.

Started & adjustedMonitoredOne list
05

Care coordination

Because hormones, medical weight loss and hormone therapy are handled by the same clinic, your primary care provider can coordinate all of it instead of working blind.

One teamOne recordUnder one roof
06

Whole-person baseline

Your first visit builds a real baseline, so every visit after it is a conversation about your numbers and your goals, not a cold start.

Real baselineYour numbersYour goals
Acute & Sick Visits

When something comes up

Short-term illnesses and minor injuries, seen by a provider who knows your history, not a stranger reading your chart for the first time.

Acute care at EliteRx covers the everyday problems that need a provider but not an emergency room: common illnesses like colds, flu, sinus and respiratory infections, sore throats and urinary tract infections, along with minor injuries, rashes and other short-term concerns. EliteRx also performs in-office procedures such as joint injections, skin biopsies and Pap smears when appropriate, and coordinates referrals when a patient needs specialty care beyond primary care.

Because these visits stay inside your primary care relationship, the provider treating today's problem can see it in the context of everything else, and it all stays in one record.

Primary Care vs. Urgent Care vs. the ER

Where should you actually go?

Honest guidance, because part of good primary care is telling you when somewhere else is the right call.

01

Primary & acute care

Best for: ongoing health, physicals, chronic conditions, and short-term illness or minor injury when we are open. Why here: the provider knows your whole history and it all stays in one record.

Ongoing healthPhysicalsSick visits
02

Urgent care

Best for: a sudden problem after hours or on a weekend, when your clinic is closed. Trade-off: generally built for immediate, one-off problems rather than ongoing management of your overall health.

After hoursOne-off problems
03

Emergency room / 911

Best for: anything life-threatening. Chest pain, trouble breathing, severe bleeding or injury, or signs of stroke. Don't wait: call 911 or go to the nearest ER immediately.

Life-threateningCall 911
Self-Pay, No Surprises

Primary care without
the insurance runaround

EliteRx is a self-pay clinic. We do not bill insurance, which means no insurance claims or unexplained insurance bills from EliteRx, and no coverage games deciding your care. Membership is optional, never required, and you can always pay per visit instead.

$55–$129/moComprehensive primary-care membership
$129Initial visit if paying per visit
$35Family sick visit for members
DiscountsEMS, fire, military & law enforcement

Most routine medications are included with membership. Your provider will walk you through which option fits at your first visit. See how membership works →

Who You'll See

Care from experienced providers

Primary and acute care at EliteRx is delivered by licensed providers with real clinical depth, not a rotating cast.

Founder

Billy Kimbrell

William "Billy" Kimbrell, APRN

Founder of EliteRx, a paramedic since 2000 and critical-care flight nurse since 2014, with an additional degree in exercise science. He built the clinic around primary care as its backbone, with hormones, weight loss and fitness coordinated by the same team.

Primary careHormonesExercise science
Primary care & diabetes

Jessica Rodriguez

APRN

A Pensacola native who earned her BSN at the University of West Florida and her Master's in Nursing at the University of Cincinnati. She specializes in diabetes management alongside primary and weight-loss care, which makes her a natural fit for ongoing, whole-person primary care.

Primary careDiabetesChronic conditions
Since 2024

Brian Herbert

PA-C

A graduate of the University of Nebraska Medical Center and a retired Army Physician Assistant with 26 years of service, including fourteen years in the 75th Ranger Regiment. Since retiring he has focused on hormones, performance medicine and orthopedic care.

PerformanceHormonesOrthopedic
Nurse Practitioner

Kevin Broxson

APRN

A nurse practitioner with more than 20 years in healthcare, spanning the Emergency Department, ICU, cardiac cath lab and more, plus prior nursing-leadership roles. He provides care across acute and primary-care settings with a focus on preventive health, evidence-based care and appropriate lab monitoring.

Primary careEmergency medicinePreventive health

Read full provider bios →

Common Questions

Primary & acute care FAQ

Primary care is ongoing, whole-person medical care from a provider who manages your day-to-day health: preventive checkups and physicals, common illnesses and minor injuries, chronic conditions, lab work and screenings, and coordination of any specialty care you need.

Urgent care is generally designed for immediate, one-off problems rather than ongoing management of your overall health. Primary care treats today's problem in the context of your history, medications, labs and long-term health needs. At EliteRx, your sick visit is handled by the same team that manages the rest of your health.

No. EliteRx is a self-pay clinic and does not bill insurance. You can be seen with a concierge membership or pay per visit, with transparent pricing and no surprise insurance bills.

Primary care covers preventive care, annual physicals, chronic condition management, health screenings and medication management. Acute visits cover short-term illnesses and minor injuries. For emergencies or anything requiring hospital-level care, call 911 or go to the nearest emergency room.

Yes. Ongoing conditions are a core part of primary care here, including high blood pressure, cholesterol, thyroid disorders, prediabetes and type 2 diabetes, obesity and metabolic health, and more, with diabetes care supported by a provider who specializes in it.

Primary care is the ongoing care that manages your overall health: preventive visits, screenings, chronic conditions, medications and routine follow-up. Acute care addresses appropriate illnesses or minor injuries that come on suddenly or over a short period. At EliteRx, both happen within the same primary care relationship whenever the concern is appropriate for an outpatient clinic.

No. "Acute" describes a health concern that develops relatively suddenly or lasts a shorter period; it does not automatically mean emergency care. EliteRx evaluates appropriate non-emergency illnesses and minor injuries in an outpatient setting. Medical emergencies require emergency services: call 911 or go to the nearest ER.

Not necessarily. In medicine, "acute" usually refers to the onset or duration of a condition rather than how serious it is. Some acute illnesses are mild, while others need urgent or emergency treatment.

Yes. EliteRx provides ongoing adult primary care in Pensacola, including preventive visits, physicals, chronic-condition management, medication management, labs and appropriate sick visits.

Medically reviewed by William “Billy” Kimbrell, APRN
Last reviewed: August 2026

Become a Patient

Primary care that knows you

New patients start with a quick call. We'll walk you through how care works and get you scheduled with the right provider.

EliteRx · 3298 Summit Blvd, Suite 40, Pensacola, FL 32503 · Open Monday–Thursday, 8:30 AM–4:30 PM